PROTECTING YOUR PRIVACY

The data controller responsible for this website is Rockfish St Ives who can be contacted at Unit 1, Rudgate Business Park, Tockwith, YO26 7RD

This website contains links to third-party websites, which have their own data controllers and privacy policies. This privacy policy applies only to this website.

For each method by which we collect personal data, this privacy policy documents our lawful basis for processing the data. Where we rely on your consent to process your data, we explain how you can withdraw your consent and delete your data.

The GDPR gives you rights over how your personal data is processed. You can exercise your rights by contacting us. In some cases, you can also exercise your rights through automated systems, as described at the relevant points in this privacy policy.

The GDPR requires us to implement appropriate technical measures to protect data. We verify the identity of any individual who requests access to data before granting access. We use Transport Layer Security (TLS, also known as SSL) to encrypt any data you supply to us through our website. Additional technical measures are described at the relevant points in this privacy policy.

In addition to any sharing of data described elsewhere in this privacy policy, we may disclose data for legal reasons. If we suspect criminal activity we may disclose data relating to those involved or affected to the appropriate authorities. We may also be obliged to disclose data if we receive a request from an appropriate authority.

We may occasionally make changes to this privacy policy. Following any changes, the date at the top of this privacy policy will be updated. If any change allows for wider access to data, such changes will only apply to data collected after the date of the updated privacy policy.

Cookies are small pieces of text that are stored by your browser. Each cookie has a name and is associated with a particular site. When your browser sends a request to a site (for example, to download a page, image, or video), the computer that responds (known as a server) may tell your browser to set one or more cookies. When your browser makes further requests to the same site it sends the cookies back to the server. This allows the server to remember you as you browse the site, and provide features such as shopping baskets or password-protected areas. 

Forms

When submitting a form on this website via our ‘Send a message’ facility, the submitted data is sent to us. We use this data to contact you in relation to your enquiry. Access to data we collect is limited to the members of our staff who require that data to perform their duties.

We may collect the following information:
· name and job title
· contact information including email address
· demographic information such as postcode, preferences and interests
· other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
· Internal record keeping.
· We may use the information to improve our products and services.
· We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
· From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
· whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
· if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at rockfish@gmail.com.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Lawful basis for processing: Pursuance of our legitimate interests 
Why? To respond to your query

We keep your information for as long as we need to for legitimate business purposes. We will retain your information after your booking has lapsed and where you make an enquiry but do not go on to book with us.

We will send you tailored marketing information by post, telephone, text and email, if you have expressly agreed to receive marketing information via these channels.

We may contact you if you abandon or fail to complete an online booking or application to see if we can offer you any assistance.

We may also display tailored online advertising on third party websites, such as social media sites, sites operated by internet service providers and sites which sell advertising space.

We may use the information that we hold about you to personalise the advertisements to you. Where we display personalised advertisements on third party sites, we display the Ad Choices logo which you can click on for further information about online behavioural advertising.

For sites you have subscribed to, such as social media sites and email providers, the terms and conditions and privacy policy for that site will explain how advertisements are displayed.

Opting Out Of Marketing
You can opt-out of marketing during the application process or at any time by using the unsubscribe options when we contact you, via your customer area, or by calling us.

We will send you tailored marketing information by post, telephone, text and email, if you have expressly agreed to receive marketing information via these channels.

We may contact you if you abandon or fail to complete an online booking or application to see if we can offer you any assistance.

We may also display tailored online advertising on third party websites, such as social media sites, sites operated by internet service providers and sites which sell advertising space.

We may use the information that we hold about you to personalise the advertisements to you. Where we display personalised advertisements on third party sites, we display the Ad Choices logo which you can click on for further information about online behavioural advertising.

For sites you have subscribed to, such as social media sites and email providers, the terms and conditions and privacy policy for that site will explain how advertisements are displayed.

Opting Out Of Marketing
You can opt-out of marketing during the application process or at any time by using the unsubscribe options when we contact you, via your customer area, or by calling us.

We use a Facebook pixel to track visitor interaction with our site in order to measure the success of our advertising and target it more effectively. Facebook collects details of the adverts with which you interact, pages you view and the time you viewed them, the features of your browser, and your IP address. For more information on how Facebook handles the data it collects, see Facebook’s privacy policy.

To opt-out of Facebook pixel tracking on our site, see the Facebook pixel section of our cookie policy. To opt-out of Facebook pixel tracking on all sites, see Facebook’s Ad Preferences.

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse the effectiveness of our advertising

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of this site. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. We use Google Analytics to optimise this site and improve the service we provide to our visitors. More information about how to reject or delete this cookie may be found here: http://www.google.com/intl/en/privacypolicy.html (external link)

None of the information we pass to Google Analytics can be used by Google to identify an individual. We use the data to identify and understand patterns of usage on our website. We only collect data that relates to what goes on, on our site and the information cannot be used for marketing on an individual basis.

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse how visitors interact with our site in order to improve our site and our services

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and check that we are lawfully processing it.

Request correction of your personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

Object to processing of your personal information where we are relying on legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of personal data, or request that we transfer a copy of your personal information to another party, please contact the Data Protection Officer at Rockfish at time of writing.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is an appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.